Ally Hwang
Ally Hwang
UX. Designer.


Hello, world!

Hi, I'm ally.

I'm an experience designer, researcher, and strategist. I talk with users and collaborate with multidisciplinary teams to bring ideas onto paper and into life. Currently, I work as a designer for IBM Market Development & Insights. I design digital experiences that help IBMers find market data and analyses, build insights, and make recommendations for their clients and stakeholders. 

Previously IBM Design. BBDO. Case-mate.




Work @ IBM



Help patients recovering from major heart surgery transition back to normal lifestyles via personalized recovery programs. (2016)


The redesigning of social enterprise web-based email for people, around people, so they can find, focus, and do. (2014-15)


In Progress

MD&I Innovation Platform (expected, 2Q2016)
MD&I Expertise Locator (expected, 2Q2016)



Before IBM


I Make my Case

Case-Mate— making phone cases customizable for everyone. A DIY web app that helps people design and print their own iPhone cases. (2012)


Georgia Tech— V2V is becoming a market standard. Retrofitting cars and bikes without the technology. (2012)


Georgia Tech— Waiting sucks. Providing patient transparency at hospitals and clinics when the wait can’t be avoided. (2011)



Work for fun


... more content to come.



Fun Fun Fun

Other fun and random gifs I've made for family, friends, and colleagues.